Richmond Times Dispatch
The Future of Local News
Shifting young people's news consumption from social media to interactive hyper-personalized news apps.
Although people are interested in local news, local newspapers are struggling nationwide, as experiences still offer a standardized media diet which fails to adapt to the needs of younger people who mainly rely on social media for their news consumption. However, there is an opportunity for (local) newspapers, as young people increasingly question news found on social media. To succeed, those experiences should take into account the increasingly diverse population and be fully interactive.
Introducing a new way to consume local news