The Future of Automobility
Leveraging autonomous driving technology to disrupt an industry that has largely remained the same for more than a century.
For more than a century, driving has largely remained unchanged. However, people are tired of wasting their time stalled in traffic focusing on the road instead of going about more meaningful activities. In the current state, cars no longer meet the demands of transportation. With the advent of fully self-driving technology, there exists the opportunity to fundamentally disrupt the auto mobility industry through Tesla Vision M, a highly versatile modular vehicle. For more entertainment focused consumers, there is Tesla Vision S, a fully self-driving sports car.
introducing Tesla Vision M
For me, truly innovative and disruptive projects are the most fun to tackle. As an experience designer and creative, I love to force myself to think in unconventional ways about topics that are not usually part of my daily diet of product design or new media. After all, we are designers and my interest for great experiences and aesthetic goes way beyond my specialization. Having never designed a car from scratch, I was eager to move in uncharted territory to learn and grow from new experiences in order to redefine the basic concept of what cars really stand for and what autonomous driving technology enables them to be capable of. As a car enthusiast and Tesla fan myself, this was truly a passion project that helped me think in new ways, develop new skills, and refine existing ones.