Building a Social Music Metaverse
Addressing Spotify’s lack of social interaction by enabling immersive music discovery in interconnected virtual worlds.
Music is inherently social. However, most global music streaming services including the one from market leader Spotify are mostly siloed non-social experiences. As many people discover music in a social context through their friends, there exists the opportunity to leverage VR technology to build an immersive experience that shifts the discovery of music to a social format that is equally not constrained by your friends’ physical location. Such product will ensure Spotify’s longterm leadership position in the global music streaming industry.
Spotify Home was my first VR project using my own personal VR hardware. Having finally made the investment for a VR headset (Oculus Rift S) was a crucial step to exponentially improve my VR knowledge and skills. In my opinion, exposure to new technology is very important for personal growth. And this project just proved that. It gave me a lot of time to explore and be inspired by content and it equally made me fall in love with VR even more. At the same time, this project and the investment in my Oculus was also intended to be part of my preparation for my Facebook summer internship in Seattle. It made me feel very confident producing content for VR and it refreshed my C# coding skills for rapid prototyping.